What we kept seeing
Leadership agreed on priorities in a room. Weeks later, teams were working from different versions of them, and nobody could say when they changed or why.
Peak Priorities helps organizations turn leadership direction into clear commitments and keep them aligned as they change. Our work is supported by Priorities.ai, the software we built for it.
01The partners

Executive coach, consultant and product design leader. Harry has been a founder and CEO, an operating executive, and an advisor to organizations including Apple, Adobe, DreamWorks, Google, Hewlett-Packard, Microsoft, PayPal, Planet Labs, Rackspace, Skype and Symantec. He wrote Managing Priorities: How to Create Better Plans and Make Smarter Decisions (Two Waves, 2024) and co-hosts the Traction Heroes podcast.

Digital strategist and product leader. Wes has been Head of Product at a venture-backed startup, an early product manager for The Rackspace Cloud, and a consultant to Aviva, Duke Energy, IHG, Progressive, Thomson Reuters, Truist and UnitedHealth Group. He leads the development of Priorities.ai and is co-authoring The Managing Priorities Workbook.
02Why this exists
Leadership agreed on priorities in a room. Weeks later, teams were working from different versions of them, and nobody could say when they changed or why.
Rework, stranded investment, and people who stopped committing deeply because commitments had stopped holding. The organizations rarely saw the cost, because nothing recorded it.
We work on the conditions around the decision: who decides, on what basis, how it travels, and how it changes. We built Priorities.ai so the record outlasts the meeting.
03How to work with us
Each engagement works on decisions your organization is making now, and leaves a record your teams can refer to.
We run a planning cycle with you: combining competing lists, agreeing criteria, testing what fits your capacity, and leaving a written, agreed plan.
Hands-on sessions built around decisions your team owns, so the approach stays in place after we leave.
One-on-one work with leaders during growth, transition and change.
Experienced product leadership for strategy, execution and team building, part-time.
04The book

The book describes how organizations make and sustain priority decisions, and introduces the five-phase DEGAP® method. A companion workbook by Harry Max and Wes Bright is in progress.
05The podcast

Conversations with Harry Max and Jorge Arango about getting results in complex organizations.
Peak Priorities